Common Backup Myths Putting Businesses at Risk
The Backup Myth That Is Putting Businesses at Risk
Downtime costs businesses roughly $9,000 per minute, or $540,000 per hour, according to research by Oxford Economics.
- A comprehensive business continuity and disaster recovery (BCDR) strategy maintains operations during disruptions.
- Small businesses often underestimate the time required to recover from a disaster, believing they can recover in under a day.
- Only 35% of organizations achieve this goal in reality.
Traditional Backup Setups Can Be Ineffective
Traditional backup setups can take hours or even days to restore data, causing significant downtime and associated revenue losses.
- A 2 TB backup dataset can take over eight hours to restore using traditional backup software, resulting in a potential $34,000 loss in revenue.
A Strong BCDR Solution is Essential
Business continuity is now a baseline requirement for organizations, especially considering the negative impact of downtime on reputation and customer relationships.
- A strong BCDR solution should deliver speed and flexibility, allowing for failover and rapid recovery, thus limiting financial losses and disruption.
Hybrid Cloud Backup Offers Flexibility
Hybrid cloud backup is an effective approach, combining local and cloud-based recovery.
- This enables organizations to maintain control and avoid paying ransoms or negotiating access.
- Downtime costs money, and a robust BCDR solution can mitigate this risk.
MSPs Can Benefit from Offering BCDR Services
MSPs can benefit from offering BCDR services, which support a recurring service model and provide a clear opportunity for growth.
- MSPs can use tools like recovery time calculators to demonstrate the value of BCDR to their clients.
Communicating Effectively with Clients
To communicate effectively, MSPs should use practical examples, case studies, and strategies outlined in tools like the BCDR Made MSPeasy eBook.
- This guide walks MSPs through positioning business continuity, quantifying its value, and turning it into a service that clients understand and adopt.
About Author
English