Amazon Alerts 300 Million Users to Complex Holiday Fraud Efforts
Holiday Fraud on 300 million users are alerted by Amazon that sophisticated Black Friday has turned into a week-long ritual for many customers, who browse the internet, check prices, and make impulsive purchases. It is a calendar fixture that offers cybercriminals just as many opportunities. Amazon, the biggest online retailer in the US and a frequent target of scammers, has now issued a general alert about the dangers that consumers face this season.
Amazon warned select customers in an email on November 24 that impersonation tactics are being used by attackers to obtain account access, financial credentials, and personal information. The business emphasized that “all customers should remain alert,” indicating that the risk is broad rather than limited, even if the letter was targeted at specific inboxes.
The alert comes in the wake of recently released research that details a surge in harmful behavior linked to well-known companies and seasonal themes. Researchers claim that the threat is exceptionally large, given that there are over 300 million active Amazon users worldwide.

An Ecosystem of Crime Based on Impersonation
On November 25, FortiGuard Labs released fresh research that provides quantitative support for Amazon’s concern. Over 18,000 domain registrations with holiday themes have been registered in the last three months, at least 750 of which have been confirmed to be malicious, according to analysts.
Criminals are using browser push alerts and platforms connected to the Matrix Push criminal infrastructure to impersonate well-known companies like Netflix, PayPal, and Amazon in order to send misleading notifications and fake customer support messages. According to FortiGuard, over 19,000 brand-related domains have appeared in recent weeks, with about 3,000 of them being identified as malicious.
| These are often nearly identical to the legitimate domains,” the researchers note, “frequently employing minor misspellings or punctuation changes that are difficult to spot when shoppers are moving quickly. |
Artificial intelligence is rapidly contributing to the speed and complexity of these schemes, according to cybersecurity experts. Scammers increasingly use AI-generated order confirmations, shop websites, and chat-style help messages that accurately mimic authentic contact, according to Anne Cutler, a cybersecurity advocate at Keeper Security. “This year, we will undoubtedly witness increasingly sophisticated scams,” she declared.
A Growing Playbook to Holiday Fraud
Both established fraud trends and more recent versions designed for periods of high retail volume are reflected in the strategies outlined by Amazon. Unsolicited tech support calls, fake delivery messages, and fake account-issue warnings are still prevalent. However, third-party ads are becoming a particularly powerful vector, especially on social media.
| Investigators claim that attackers take advantage of the psychological speed of holiday shopping, which involves customers reading emails, switching between websites, and responding fast to imagined delivery issues or time-limited offers. According to one researcher, “the season rewards impulsivity.” “Scammers rely on that.” |

Threats coming through unofficial routes, such as links that take users to credential-harvesting websites or demands for payment information outside of official systems, were highlighted in Amazon’s warning. The business emphasized that it does not collect payment information over the phone or ask clients to confirm account details via email.
Although the strategies themselves are well-known, their automation and volume are novel. These ads are increasingly being carried out by fraudsters in large quantities across several platforms, quickly changing tactics as they begin to lose their efficacy.
Amazon’s Advice as the Holiday Rush Intensifies
Amazon advised consumers to only use the company’s official website or mobile app to track deliveries, get in touch with customer support, and change account settings. Additionally, it promoted the use of passkeys, a more recent sign-in technique connected to biometric verification and two-factor authentication, which dramatically lowers the danger of unwanted access.
According to security experts, Amazon’s recommendations are part of a larger industry movement to lessen reliance on passwords, which have long been seen as a vulnerability in consumer protection. However, the company’s warning also reaffirms a basic idea: caution is important during moments of high purchasing.
| “November and December are crucial months for both businesses and criminals due to the combination of heavy retail traffic, quick Christmas decision-making, and increasingly advanced cyber-tools. The scams are changing because the incentives are changing, according to one threat expert. Every mistake becomes more valuable as more people shop online.” |
About The Author:
Yogesh Naager is a content marketer who specializes in the cybersecurity and B2B space. Besides writing for the News4Hackers blogs, he also writes for brands including Craw Security, Bytecode Security, and NASSCOM.