Making Security Work for Business Success: Trust, Friction, and ROI

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Measuring Security’s Impact

The concept of “security as a revenue enabler” has gained popularity, but defining it concretely and measuring its impact is essential for businesses.

Streamlining Growth

Removing friction from growth is the key metric for businesses. Streamlining due diligence cycles in mergers and acquisitions (M&As) and sales cycles when customers purchase products is one way to achieve this.

According to PPG, a mature cybersecurity program has been established, allowing for rapid responses and control with minimal effort.

Frameworks for Measuring Performance

Several frameworks are available for measuring cybersecurity performance, including the National Institute of Standard and Technology (NIST) and certifications from the International Standards Organization (ISO), System and Organizational Controls (SOC2), or the Cyber Maturity Model Certification (CMMC).

Quantifying Trust

Investing in security can yield significant returns, but the challenge lies in quantifying trust, which is often tied to reputation and customer loyalty.

Demonstrating improved incident response times, enhanced security awareness training, and reduced risk exposure can help security teams show the value of their work.

Beyond Individual Tools

Buyer sophistication has increased significantly in recent years, driven by the need for robust security measures. This shift has created challenges in the sales process, requiring more comprehensive evaluations and integrations.

Validating architecture alignment
Operational processes
Governance implications

Long-Term Success

Organizations that prioritize security will be better equipped to adapt to emerging technologies and maintain business continuity while ensuring consistent protection.

In regulated industries, such as fintech, healthtech, and defense contracting, security is a licensing requirement. Less-regulated sectors should invest in foundational security to avoid fragile architectures and technical debt.

Conclusion

Measuring the effectiveness of security beyond buzzwords requires a multifaceted approach, involving streamlining growth, improving incident response, enhancing security awareness, and adopting a holistic security strategy.