Samsung TVs to Stop Collecting Texans' Data Without Express Consent

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Samsung Reaches Settlement with Texas Over Smart TV Data Collection Practices

The State of Texas and Samsung have reached a settlement agreement regarding the tech giant’s alleged unauthorized collection of viewing data from consumers through its smart TVs. The agreement requires Samsung to revise its privacy disclosures to clearly explain its data collection and processing practices to consumers.

The Dispute

The dispute began in December when Texas Attorney General Ken Paxton filed a lawsuit against several TV manufacturers, including Samsung, alleging that they used Automated Content Recognition (ACR) technology to collect and process viewing data without obtaining consumers’ express, informed consent. ACR technology captures screenshots of consumers’ TVs to determine what they are watching, which is then used for targeted advertising.

The lawsuit claimed that Samsung’s use of ACR technology violated the Texas Deceptive Trade Practices Act (DTPA). In January, a temporary restraining order (TRO) was issued against Samsung, but it was vacated the following day. However, the lawsuit remained active.

The Settlement

As part of the settlement, Samsung must halt any collection or processing of ACR viewing data without obtaining Texas consumers’ express consent. The company must also update its smart TVs to implement clear and conspicuous disclosures and consent screens, allowing Texans to make informed decisions about their data collection and use.

Samsung has maintained that its Viewing Information Services (VIS) system did not violate any regulations, but the company has agreed to “make enhancements to further strengthen our privacy disclosures.”

In a statement, a Samsung spokesperson said, “As a trusted brand, Samsung is proud to be at the forefront of protecting consumer privacy and security.”

Reaction from Texas AG

Texas AG Ken Paxton commended Samsung for agreeing to implement consumer safeguards, but noted that other smart TV manufacturers have not made similar changes. The settlement serves as a reminder to consumers to be aware of their data collection and use practices, particularly with regards to smart devices.

The agreement is a significant development in the ongoing debate about consumer data protection and the use of ACR technology in smart TVs. As the use of smart devices continues to grow, it is essential for manufacturers to prioritize transparency and consumer consent in their data collection practices.