Insight Partners and Glilot Capital Co-Lead $20M Investment in Way Security

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Way Security secures $20 million in funding from Insight Partners and Glilot Capital to address inefficiencies in identity and access management (IAM) operations through AI-driven automation.

Funding and Company Overview

Way Security has secured $20 million in funding from Insight Partners and Glilot Capital. The company aims to optimize the utilization of existing enterprise identity infrastructure by reducing reliance on manual processes and external consultants. Founded by Yossi Barishev and Yonatan Rosenberg, both former security executives, Way Security focuses on streamlining IAM implementation and operationalization.

Market Challenges in Identity Management

Identity and access management has become a critical component of enterprise cybersecurity frameworks, yet its implementation often exceeds budgetary and timeline expectations. Organizations frequently encounter prolonged deployment periods and unmet performance goals, with operational expenses significantly outpacing software costs. Way Security highlights that customization, integration, and ongoing maintenance can cost three to five times more than the initial software investment.

Solution and Platform Focus

Way Security’s solution leverages an AI-powered agentic execution platform to automate identity lifecycle management, access governance, authentication, and policy enforcement. Unlike traditional approaches that require replacing existing systems, Way Security positions its technology as an operational layer that enhances current IAM infrastructure. By eliminating the need for custom integrations and manual workflows, the platform extends identity controls to legacy applications, homegrown systems, and non-standard protocols.

Barishev, co-founder and CEO, emphasized that the industry has accepted underperformance as a norm in IAM. “The more time we spent doing IAM, the more we realized how the industry normalized mediocrity,” he stated.

Industry Insights and Expertise

Rosenberg, co-founder and CTO, noted that enterprises do not lack identity tools but struggle with their operationalization. “The issue isn’t the tools themselves, but the complexity and cost of making them functional,” he explained. Way Security’s platform is designed to reduce dependency on external consultants and internal engineering teams, enabling organizations to maximize returns on existing identity investments.

Investor Perspective

Insight Partners and Glilot Capital identified a market opportunity in bridging the gap between IAM software and real-world execution. Jeff Horing of Insight Partners described Way Security as addressing a critical inefficiency in enterprise security. Nofar Amikam of Glilot Capital highlighted the team’s deep understanding of identity challenges and their innovative approach to solving them.

Future Goals and Market Positioning

Way Security is already collaborating with large enterprises, including Fortune 500 companies and financial institutions. The funding will accelerate U.S. expansion and platform development. Rosenberg emphasized the urgency of addressing identity operationalization, stating that the company aims to establish itself as a leader in identity operations before market demand outpaces current solutions.