Catch Secures $5M for AI Executive Assistant with Guardrails

Post Views: 14

Catch, a company specializing in autonomous administrative tools for executives, has secured $5 million in funding to enhance its AI-driven assistant designed to streamline executive workflows.

Company Overview

Catch was founded by Nir Sabato (CEO) and Yoav Ramon (CTO) and has developed an AI-powered administrative assistant named Catch. The startup’s AI agent is designed to transition from analytical tasks to proactive decision-making, managing sensitive communications, scheduling, and personal data with precision and discretion.

Funding and Investors

The $5 million investment was led by Entrée Capital and Pitango, with additional support from Seedcamp and Factorial Capital.

AI Assistant Capabilities

Catch’s system emulates the responsibilities of a human executive assistant. During onboarding, users define the specific assets and permissions the AI can access, such as email, calendar, and travel accounts. For example, if granted access to an executive’s inbox and travel details, the assistant monitors these areas and intervenes when necessary.

Proactive Decision-Making

If a flight is booked without a hotel reservation, the system autonomously checks rates at the executive’s preferred lodging and seeks approval before proceeding. This approach ensures human oversight while maintaining efficiency.

Operational Efficiency

Catch facilitates coordination with external stakeholders, handling meeting scheduling, travel arrangements, and follow-up correspondence. The platform requires minimal setup, quickly establishing a profile of the executive’s preferences and workflows. It operates through text, Slack, or phone calls without requiring users to learn new tools or interfaces.

Human Oversight

Human input is only required for decisions that demand direct intervention, according to the developers. The product highlights the advantages of outsourcing complex AI agent development over in-house solutions.

Security Measures

Catch adheres to strict access controls, with permissions that can be modified at any time. It operates within predefined boundaries, never executing actions outside granted permissions. Security features include cloud-based infrastructure with layered encryption, real-time monitoring, and single sign-on authentication.

Data Protection

Sensitive credentials and API keys are stored in AWS Secrets Manager, while all data is encrypted using AES-256 both in transit and at rest. The system continuously detects anomalies, intrusion attempts, and irregular API activity.

Pricing and Positioning

Sabato emphasized that executives prioritize trust and reliability, stating that Catch functions as a 24/7 administrative partner, eliminating the need for manual oversight of routine tasks. The service is priced at $99 per month, offering a cost-effective alternative to traditional administrative support.

Human-AI Collaboration

The platform’s design aims to balance automation with human judgment, ensuring that critical decisions remain under executive control while routine operations are handled efficiently. Security measures are integrated to prevent unauthorized actions, with the human element acting as a final check before any significant action is taken.

Catch positions itself as a solution for enterprises seeking secure, scalable AI-driven administrative tools without the complexities of custom development.