G2A.COM Sees 35% Surge in Security Software Orders, Outpacing VPN Demand

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Amsterdam, Netherlands, October 13, 2026 – Data from the digital marketplace G2A.COM indicates a significant rise in demand for antivirus and security software, with orders growing 35% compared to the previous year.

Key Findings

The findings, released during Cybersecurity Awareness Month, show that security software accounted for 43% of all cybersecurity-related orders in the period, up from 39% in the same timeframe in 2025. Total cybersecurity product orders rose by 24% year-over-year.

Growth in Antivirus Demand

This marks a faster rate of growth than purchases of virtual private networks (VPNs), which remain a larger category but are seeing a declining proportion of overall cybersecurity transactions.

Shift in Consumer Trends

The shift reflects a broader consumer trend toward comprehensive digital protection. Adrian Podkaminer, G2A.COM’s Chief Information Security Officer, noted that users are moving beyond privacy-focused tools like VPNs to adopt multi-layered security strategies.

“As individuals interact with more devices, accounts, and online services, effective cybersecurity requires coordinated safeguards rather than reliance on a single solution,” he stated.

Expert Insights

The data aligns with the European Union Agency for Cybersecurity’s (ENISA) 2026 Threat Landscape report, which identifies ransomware as the most immediate cyber threat and highlights the persistent use of social engineering tactics to exploit user trust.

Consumer Attitudes

A survey conducted by G2A.COM and Juniper Research, involving 9,000 participants across nine countries, found that 50% of respondents believe e-commerce platforms bear primary responsibility for security, while 33% attribute fault to banks and payment providers. Only 20% consider personal accountability the main factor.

Proactive Measures

G2A.COM emphasizes its role in mitigating risks by partnering exclusively with verified sellers and implementing know-your-customer (KYC), know-your-business (KYB), and anti-money laundering (AML) protocols, supported by AI-driven fraud detection systems. The marketplace advises users to adopt proactive measures during Cybersecurity Awareness Month, including:

Securing critical accounts with strong, unique passwords and enabling multi-factor authentication, especially for shopping and payment platforms.
Ensuring devices are updated with the latest operating system, browser, and application patches.
Exercising caution with unexpected login requests and verifying the legitimacy of security products before purchase.
Reviewing the scope of coverage, device compatibility, and subscription terms of security software.

About G2A.COM

G2A.COM, which serves over 35 million users across 180 countries, reported 200 million visits in 2025. The platform offers more than 125,000 digital products, including software, games, and e-learning content, and is recognized for its compliance practices, including audits by Deloitte. The company continues to expand its role in digital commerce through advancements in artificial intelligence and strategic acquisitions.