Data Breach Affects Customers of Luxury Cosmetics Brand Rituals
Rituals Discloses Data Breach Affecting Customers
Dutch cosmetics giant Rituals has suffered a data breach, resulting in the theft of personal information from its “My Rituals” membership database.
- The company confirmed the incident in a recent statement, citing an unauthorized access event that occurred earlier this month.
- The compromised data includes full names, addresses, phone numbers, dates of birth, genders, and home addresses.
- However, the company assures that passwords and payment information were not accessed during the breach.
- The data breach affects members of Rituals’ loyalty program, which offers exclusive rewards, gift-with-purchase benefits, and birthday gifts.
- With over 41 million members, the impact of the breach is significant, although the exact number of affected customers remains unknown.
Rituals has taken steps to contain the breach by blocking the attackers’ access and notifying relevant authorities.
The company has also initiated an in-depth forensic investigation to determine the cause of the breach and identify measures to prevent future incidents.
As a result of the breach, Rituals has reported the incident to the relevant authorities, including those in the United States.
While the company did not disclose the nature of the cyberattack or attribute it to a specific threat actor, it assured that it has taken necessary steps to secure its systems and protect customer data.
About Rituals
Founded in 2000 in Amsterdam, Netherlands, Rituals now has over 12,000 employees worldwide and reported 2.4 billion in revenue in 2025.
The company operates more than 1,400 retail boutiques and just over 4,800 luxury perfumeries and department stores across 33 countries.
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