According to employment advertisements on the corporate website, Amazon intends to integrate generative AI into its shopping app.
According to employment advertisements on the business’s employment page, Amazon is attempting to incorporate generative AI elements similar to OpenAI’s ChatGPT and Google’s Bard AI into its shopping app and website in a bid to offer an improved interactive encounter.
An engineer to “rearchitect” the search engine or functionality inside of Amazon’s shopping application was also wanted, according to the job advertisements.
One of the postings for employment stated, “We’re looking for visionaries who are enthusiastic about technology, innovation, and customer experience and are ready to make a lasting impression on the industry. We’re aiming to enhance shopping on Amazon using the conversational capabilities of massive language models.”
According to a Bloomberg article, another job posting was looking for a software engineer to work on “a fresh AI-first program to re-architect and redefine the manner in which we conduct searches by means of the utilization of extraordinarily enormous scale next-generation deep learning techniques.”
Amazon plans to revamp the search functionality within its app at a time when competitors like Microsoft and Google have been expanding the use of their own generative AI engines throughout their product lines.
By integrating the AI engine from ChatGPT into Bing Chat, which is currently being made more broadly available, Microsoft was one of the first businesses to demonstrate the potential of generative AI.
Users can conduct cognitive internet searches using Bing Chat, an interface that speaks integrated into the Microsoft Edge browser.
Google also announced last week that it would be integrating generative AI features into Google search in the US. Summarizing search results and assisting users with shopping are two of these capabilities.
The two factors that may have prompted Amazon to push for a redesign of its shopping application’s search engine are rivals who are introducing generative AI features and demand from customers.
According to a poll of 1,000 consumers done by Jungle Scout, a company that offers SaaS-based tools for search, market analytics, sales intelligence, and inventory control to Amazon resellers, more than 56% of merchandise inquiries in the US begin on Amazon rather than on search engines or Walmart.
Throughout the emergence of voice computing in 2016, when these companies released their AI assistants, such as Cortana, Google Assistant, and Alexa, they previously faced up against one other with the same rigor.
The cloud computing arm of Amazon, Amazon Web Services (AWS), already offers a tool called Amazon Bedrock that allows other businesses to employ huge language models to create generative AI-based use cases tailored to their specific needs.
About The Author:
Yogesh Naager is a content marketer that specializes in the cybersecurity and B2B space. Besides writing for the News4Hackers blog, he’s also written for brands including CollegeDunia, Utsav Fashion, and NASSCOM. Naager entered the field of content in an unusual way. He began his career as an insurance sales executive, where he developed an interest in simplifying difficult concepts. He also combines this interest with a love of narrative, which makes him a good writer in the cybersecurity field. In the bottom line, he frequently writes for Craw Security.
