boAt Suffers Massive Data Breach, Exposed 7.5 Million Users Private Details on The Dark Web

boAt Suffers Massive Data Breach

boAt Suffers Massive Data Breach, Exposed 7.5 Million Users Private Details on The Dark Web

According to reports, the threat actor published approx. 2 GB of Personally Identifiable Information (PII) of boAt customers on dark web forums.

boAt, an Indian consumer wearable brand, has experienced a significant data breach resulting in the loss of the confidential information of over 7.5 million customers.

Sensitive personal information, including customer IDs, names, addresses, phone numbers, and email addresses, was allegedly compromised in the intrusion, which was allegedly executed by a hacker identified as ShopifyGUY, as reported by the media.

According to reports, the threat actor published approximately 2 GB of Personally Identifiable Information (PII) of boAt users on forums on the dark web.

In response to the aforementioned allegations, boAt released a statement on Monday affirming its knowledge of the incident and confirming the initiation of an extensive investigation into the subject.

“boAt is knowledgeable of recent allegations referring to a possible breach of data security encompassing customer data.  These allegations are taken extremely seriously, and we have initiated an immediate and exhaustive investigation.  “Protection of customer information is of the utmost importance to boAt,” a company spokesperson stated.

The exposure of private information through online forums exposes consumers to phishing and other fraudulent schemes.

Cybersecurity professionals were alarmed by the breach and stated that a breach involving a purchase of this nature from a brand would have a negative effect on the consumer trust and loyalty that the brand has earned.

“The exfiltration of customer data has repercussions on loyalty and trust, and vendors dependent on e-commerce ecosystems may opt to withdraw from the platform,” stated Kumar Ritesh, CYFIRMA’s Founder and CEO.

“Undoubtedly, any data breach is in breach of regulations and there can be financial penalties,” said the executive.

According to experts, in order to avert such occurrences, organizations must verify the location of data storage and the individuals who possess access to databases.

Pankit Desai, Co-founder and CEO of Sequretek stated, “Once the breach is identified, the subsequent course of action would be to determine who has access to the data systems and what methods are in place to regulate that access according to roles and the data’s life cycle.”

“Last but not least, a continuous threat monitoring capability is required to ensure that any anomalous activity is identified well in advance,” Desai continued.

boAt, a market leader in the audio product industry in India, surpassed a net sales milestone of ₹4,000 crore ($500 million) for the fiscal year 2022-23.

The majority of the company’s income is generated through the sale of audio devices, including soundbars, tethered and wireless earphones, headphones, and speakers.

In addition to smartwatches and other personal care items, the company is developing an ecosystem for health and wellness wearables as part of its product portfolio.

The Deloitte tech trends report 2024 estimates that approximately 30 crore Indians were vulnerable to online threats, with a concerning 5 lakh falling victim to fraudsters annually.

About The Author:

Yogesh Naager is a content marketer who specializes in the cybersecurity and B2B space.  Besides writing for the News4Hackers blog, he’s also written for brands including CollegeDunia, Utsav Fashion, and NASSCOM.  Naager entered the field of content in an unusual way.  He began his career as an insurance sales executive, where he developed an interest in simplifying difficult concepts.  He also combines this interest with a love of narrative, which makes him a good writer in the cybersecurity field.  In the bottom line, he frequently writes for Craw Security.


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